Monday, August 27, 2007

New CommonCraft Video--Social bookmarking

CommonCraft Video has the best training materials I've seen on social collaboration tools. See for instance Doug Cornelius' KM Space posts on Wikis and also on RSS feeds, "RSS in Plain English."

Their next video educates about the power of social bookmarking:




Last month in Pivoting In Delicious I dug down a little bit more into the social collaborative aspect of the tagging than Lee Lefever does here. In particular, I explained how you can examine others' Delicious tags for a particular URL, and, how useful that social context can be.

Sunday, August 26, 2007

ILTA Extra--Extracurricular Activities--the "ILTones"

One of the more enjoyable sideline activities I participated in this year at ILTA was the choir/chorus, perhaps unfortunately called the "ILTones" (that's the top of my shiny head in the back row). Really, we didn't sound that bad.

The main performance was at ILTA's annual meeting, during lunch on Thursday. I heard that some of the people in the back of the room--OK, perhaps anyone who wasn't in the front row--had a hard time hearing the new lyrics written to the tune of "Fly me to the Moon," so, I'm recreating them here, as best as I can recall:

Take me home too soon, let met stay with ILTA's stars
Education, recreation, how we've raised the bar
In other words, I'm inspired
In other words, love that choir.

As we end this song, there's only one last thing to say
Time to start the planning for our thirty-first soiree
In other words, guess the place
In just a tune... (segue into theme song of a Texas-based 80's drama)

I really enjoyed singing with this group of people. Joining your voice with others, especially in live performance, is a great way to get and stay connected. These folks struck a nice balance between having fun and working hard enough to get the job done. Plus, the director was none other than the charismatic Joy Heath Rush of Sidley Austin, the incoming President of ILTA.

Thursday, August 23, 2007

Last ILTA Session: Sharepoint 2007 at Sheppard Mullin

Tom Baldwin, ILTA Regional VP, Chief Knowledge Officer at Sheppard Mullin, and blogger.

Sheppard Mullin has 500 lawyers and 1,000 users. They have 10 offices (including Shanghai).

Microsoft's Office Sharepoint Server 2007 (I use "Sharepoint" and "MOSS 2007" interchangeably to refer to this software) includes six pieces; workflow, business intelligence, collaboration, portal, content management, and search. Sheppard Mullin is "eating most of the pie" except for business intelligence.

Sheppard Mullin gets more use out of search than any other features. Microsoft has invested a huge amount in search.

Sharepoint acts as the initiator and host of workflow processes, but Sharepoint is just the front end of that (you'll need something else at the back end).

By contrast, the collaboration tools in MOSS 2007 are limited. In particular, Tom mentioned that the built-in RSS feed only has the capacity to capture one fee, and that it was not easy to customize the blogs. At Sheppard Mullin they used the "discussion thread" aspect of MOSS 2007 instead. Blogging is limited as only three blog posts fit on one page. SM lawyers had some practice area requirements, like the ability to post a document to a blog, that didn't work out of the box. An attendee cautioned that Sharepoint wikis and blogs use a completely different set of master pages, so branding has to be recreated.

MOSS 2007 led to savings in maintenance, enterprise search, and workflow at Sheppard Mullin.

Lessons Learned

They almost had too tight a conception of what they wanted. Sharepoint 2007 is very different from 2003. It can take a developer a few months to get up to speed on sharepoint 2007.

Tom suggested starting with search. It's easier to get buy-in.

Try to figure out how to consume data from as many different data as possible. Rollout of a new application might mean simply adding a new tab to a user's home page.

Microsoft may not have understood the massive scope of Sharepoint 2007 adoption across the business world. Getting support can take a while.

What Sharepoint Does For You

They wanted to provide some level of personalization for the lawyers. The portal looks at practice group, office, and title to dynamically dictate content.

A "My $" tab has partner's WIP, A/R and so forth.

There is a "My Library" list that shows research sites most relevant to that practice.

Search

The default view on the result list is by relevancy. The other option is by date. In collaboration with XMLaw, Sheppard Mullin enhanced document search results with links to relevant metadata like matter, client, and author. Sheppard Mullin's search requires licensing from XMlaw.

They have adopted matter centricity for email with Interwoven. Each matter space has documents, including emails from the matter workspace. Search may be driving import of emails into workspaces some.

The seach crawls Ceridian (HR/firm directory), accounting, and the DM.

Financial Information

They have drill-down into matter financial information through Aderant. Partners can get to pdf copies of the bills from the finance.

Knowledge Management / Expertise Location

They have a self-sourced attorney information data in a directory in Sharepoint. This was a highly-customized aspect, drawing data from 3 sources. The screen shot shows a mug shot, contact into, education, language, and bar admissions, and can be refined in faceted fashion by attorney type and practice area.

Extend Sharepoint

The standard firm home web page shows news and events are tailored to the individual--from their office and practice group. There were too many "attaboy" announcement. They now have a "vanity page" that lets the marketing department filter events. Two or three of the announcements cycle with forward/back and pause. Each office page has 10 tabs including Hotels, Restaurants (with reviews), Floor Maps, Cars, Directions; the office manager's secretary usually is the publisher.

The rollout of Compulaw will lead to the addition of a "My Docket" tab, targeted to the practice area (i.e., a transactional lawyer wouldn't see it). Tom has abandoned classroom training. Firms are adding applications at an alarming rate.

Partners have a "CFO Reports" tab that has the most current version of financial information for them.

Another "Contacts Network" application is mining email to show who at the firm knows who, with a particular focus on outside contacts. A comparison between that product and the firm's more traditional contact management software showed roughly a three-fold increase in the number of relationships exposed.

Tom has one full-time developer and there is one more in IT who deals with workflow. Apparently, in selecting developers, ".net" and Sharepoint knowledge are not good enough; Sharepoint 2007 developers also need XSL (Extensible Stylesheet Language).

Usage Tracking

Tom looks at who is and who isn't running searches. He bought a separate reporting module from Microsoft (for not a lot of money). Most people providing add-ons are quite inexpensive.

West KM

It is a challenge is getting lawyers to use any separate search. Sheppard Mullin wanted to integrate West KM into their advanced search. They have been working with Thompson to get some of the functionality of West KM into their document search results.

By way of background, West KM uses some of Thompson West's well-known search technology, first to vet, and then to search a firm's internal work product.

Sheppard Mullin will be adding a tab to the results that targets "premium" content from the separate West KM document repository; documents found through this tab have a "KM Preview" option. (Tom mentioned aftewards that they might also decide to have the KM Preview be the default search tab). The "KM Preview" shows an HTML representation of the document, complete with the West KM treatment of case citations. This means:

  1. a live check of a KeyCite flag (indicating whether or not a case remains good law, per Westlaw's databases);
  2. a hyperlink to the full KeyCite, from Westlaw;
  3. a separate hyperlink to the case authority itself; and,
  4. a "km" icon to link you to all other internal firm workproduct that cites to that case authority.

[West KM is a key piece of knowledge management software for litigators at my firm. I'm impressed with Thompson's willingness to open up and work with Sheppard Mullin to integrate West KM functionality with Sharepoint search, without having the West KM logos all over the place. Of course, it is in their interest to have the West KM technology spread as far as possible, since it tends to drive people to use Westlaw research tools. They were smart to do this with MOSS 2007 since, per the general impression I received at ILTA, it looks like it will eventually be the dominant platform in the legal market.]

Session 3 of last day of ILTA: Training for Matter Centricity / Taming The "What's In It For Me" Beast

There were two substantive speakers at this session containing many tips and a fair amount of interesting discussion on training and change management issues relating to matter centricity (MCC) adoption in the Interwoven platform

Gina Buser, President of Traveling Coaches, Inc. (moderator).
Patty Stover, Manager of Technology Training at King & Spalding LLP.
Jeff Ward, Director of Application Support at Fulbright & Jaworski.

Fulbright & Jaworski

Documents from matters were being saved to multiple location. MCC works best when all documents from a matter are in the same workspace.

They structured the database based on the year the matter was started. The year is embedded in the matter numbers.

If they had left out MCC from the introduction of Interwoven "it would have been like ripping off the bandaid all over again."

FJ worked with Baker Robbins & Traveling Coaches to assess and implement change management needs. They had focus groups for 20% of the users over 2 1/2 weeks, video conferenced, and had an e-learning and training program. Attorneys won't go through the difficulty of dealing with a new system and workflow unless they understand the big picture. They did play-acting with lawyers and the staff. Jeff played a corporate attorney with an email problem and his colleague played another one with 4 tasks. They lined up the office administrators and partners in charge of each office behind the road show and had decent lawyer participation and very high admininstrative participation.

Partners were interested because of the email management problem. Other drivers included not having to do redundant printing.

They went with Filesite because they got mixed up between Interwoven and Interaction. "You can't flash-cut over humans." They had target goals for the first week:

Day 1: find documents
Day 2: file documents
Day 3: start with matter list

Lessons Learned

Rolling out new software can be a difficult test. Prepare users. Rolling out new software can be a difficult test. Prepare users.

Call it "Interwoven in Outlook" or "electronic file wrapper," not MCC.

King & Spalding

Practice support is not office-specific. They have six trainers plus a manager on their training staff. They started in August 2005 and finished rollout in January 2006. They did a staggered rollout, not just one office at a time but started with one as they finished with another.

The strategy was determined by the need to finish the switch before the move to a new office.

They supplemented training with 4 additional trainers--2 in classroom and 2 on floors. They could receive an on-line program customized to the different products (30 went through this way) and the rest got classroom training.

Lessons Learned

They made it too complicated. The words "matter centricity" scares them. Call it foldering or "workspaces." Foldering will help them in a flexible fashion according to how they do their work. People in her firm stored email in Outlook folders already. Foldering is an extension of that idea. Foldering is part of getting them organized and sharing their documents with their peers. It lets them share Outlook folders.

Partner with the records, the library, and practice groups.

They developed an online training capacity that allowed preintroduction and post-testing.

Success was measured by the number of attorneys using the folders. One program was called "the trainer is in." They spent 1/2 a day on the floor and tried to find out what people needed. Sat on the floor with paralegals and secretaries and learned about the "unarchive" problem." Has tips of the week for attorneys, and for two months everything was about workspaces.

In-house people trained the attorneys, others trained by vendors. Staff could receive follow-up classes the next week.

She did not expect people to go back and move documents from their matters. "As you open or reference a document, file it."

Another person mentioned that they used "orphan document" filing problems to identify file needs.

Patty said K & S encouraged "to be filed" folders, especially for attorneys who weren't comfortable with filing themselves. Jeff said FJ did not allow "to be filed" and cautioned that there will be people who dump-file into the wrong matter, and you have to look out for them. A commentator mentioned that her firm forced people to file new documents into a matter workspace and did not allow them to file documents through filling out profiles.

They have workspaces set up for nonbillable administrative work.

I asked Patty what King & Spalding is calling the DMS. She thought that you need to call it "Interwoven" even though some people call it "iManage" (they have not moved to FileSite yet). Another commentator said they started calling it "the DMS."

You have to market the benefits. She creates special introductions to what she is doing. "This will teach you how to..." Give them an introduction to better profiling or organization by doing a webinar as they eat lunch at their desks.

Email

A commentator (with a British accent) from a major international law firm mentioned that they haven't had problems getting documents into matter workspaces and that they have "personal" and "pending" folders. The biggest pushback has been on email.

Patty said that they have a policy that all documents have to be electronically filed. Filing could be in an Outlook folder. They didn't want to advise people to copy emails into workspace folder. They also established that 2 months after the matter is closed, the emails have to be out of Outlook.

Session 2 of last day of ILTA, August 23, 2007; Interwoven Corporate Update

[This post is from a session devoted solely to a presentation by a vendor. The session was jammed. This session included a discussion of Interwoven's new search features, which I addressed in a previous post along with a disclaimer about the benefits I've received from Interwoven. This is a good place for Interwoven's press release about its ILTA appearances and related news.]

Neil Araujo provided an overview of Interwoven's business.

Their core focus is in three business areas: professional services; capital markets (e.g., derivatives handling), and web content management.

Numbers

Legal services is the biggest business of Interwoven (professional services is 40% of their business). They crossed $200 million mark in revenue in 2006, with 14% revenue growth (their growth is double that rate in the legal market). They have 3900 customers (including 1200 law firms) and 780 employees in 6 countries. The ECM industry grew at 6%. Worksite is 50% of their total business.

68 of the "Global 100" are Worksite customers.
66 of Amlaw 100 (subscription required).
50 of top UK 100 firms.

They want to move beyond document management to email and records management, including compliance.

User Support

Kevin Hicks is doing a "Field Update" for 2007. He leads the field services organization (maintenance and support).

They are sharing a lot of information with ILTA; there are monthly review meetings and a two-way feedback loop (ILTA staff go to Interwoven on issues that bubble up on the listserves and they will develop FAQs or solutions ). They are also doing technical webinars. They want to establish best practices for DMS implementation, a step beyond just addressing technical issues.

The field organization is in three groups, Technical Support, Customer Care (which could help users with MCC), and Field Enablement Services.

The Enablement group will review a client firm's proposed design (as with MCC setups) to validate or to check for yellow or red flags.

Interwoven has a Matter Centric Best Practice Guide, as well as a similar best practice guide around IRM, and are planning to develop Universal Search and Offsite best practice guides. They have a toolkit to aid help desks in helping figure out "check-in document" problems. They'll also have an enhanced performance checklist and a "Worksite Health Check Methodology."

They are investing in better on-line support, including a web support interface list of defects, listing when they have been released, forthcoming, or in planning, an integrated enhancement database, and customer-specific notifications. They will be sending out their short term and long term goals weekly or biweekly.

They will be implementing Universal Search internally on their support website.

Interwoven is considering adding blogging and issues-based content. (If they want to create an interactive atmosphere they might consider setting up a wiki or something more like Cisco's contract system rather than a blog.)

They are investigating online access to support cases. This turns out to be trickier than they expected. They are also developing personalized web support experience, tracked with login.

[Collaborative Software Break---It looks like there are a lot of places that customers have to go to find out what's new coming out of Interwoven. Are there existing message boards on Interwoven? I am glad they are investing wikis and blogs; perhaps Interwoven should also set up an inside-the-firewall locked-down feed reader that brings in RSS feeds from the different Interwoven support web sites and resources that customers have access to. They should work with the customers to customize the feeds based on the products and versions that customer has. ]

The focus in user support used to be on new content and making it perfect. But they now say that people are more interested in troubleshooting simple issues.

Business Drivers At Law Firms

Neil said that three issues have repeatedly come up in his discussions with firm management and CIOs.

Battle for talent

The number one reason associates leave is work flexibility. How can an associate be effective working in part from home or on the train? How do you meet users expectations that are now shaped by their experience on the Web?

Client expectations

Clients want global service teams.

Risk management

How can you implement a legal hold? How can you enforce a commitment to a client to retain records for a certain period of time? Ediscovery is expensive because our information is all over the place.

New Search

Interwoven partnered with Freshfields to select a new search engine. They tested engines side-by-side with Freshfields documents. Freshfields used to take 7 weeks to index 7 million documents. It took a little more than 2 days, using "good beefy hardware."

The new search will not hit the DMS' SQL database for search; it will go after the full-text index instead. It will have a mirroring capacity. They enabled quick access to Worksite search through a double press of the "Control" key.

There are many different ways people save and store email. The utopian goal is as close to one-click filing as possible. Should it know where to file it? The new method has a "send and file" email button as well as a simple "send" button. Sent emails have a new piece of metadata in the subject line that suggests without requiring where an email needs to be filed. Return emails are flagged but it does not alert the user that an email with that MCC folder has come in.

Interwoven also has a new blackberry mobility client.

Session 1 of last day of ILTA---Thursday morning August 23, 2007: Where are the Matter-Centric Pioneers Now?

By way of background, "matter centricity" is the concept of storing all or some portion of a firm's documents, notably including email, in matter-specific folders within a DMS or other comparable environment. The folders are tagged with matter profile information, and there are various ways of storing and retrieving documents and the associated folders (also known as "workspaces"). This session focused on firms who have attempted to implement matter centricity in the context of the Interwoven document management system.

According to an ILTA 2006 survey, over half of firms surveyed are going to a matter-centric collaborative (MCC) environment. There was a refreshing degree of honesty from this panel of senior IT folks who have (apparently succesfully) implemented MCC about the challenges they faced and how they might have done things differently.

Speakers:

Thomas Gaines, CIO, King & Spalding, based in Atlanta.
Peter Lamb, Director of IS at Torys LLP, Toronto & NY.
Andy Rudall, IT Operations & Programme Manager, Wragge & Co. LLP, Birmingham, England.
Bob Dolinsky, Director, eSentio Technologies, moderator.

King & Spalding

Thomas Gaines is known for saying that Matter centricity is easy to grasp intellectually, but hard to make operational. King and Spalding has 2000+ users, with eight offices in places as far-flung as Atlanta, London, and Dubai. Their DMS "libraries" (which in the Interwoven DMS is a particular designation for a set of documents that can be easily searched and linked to a set of specific folders) are defined geographically (so presumably they have 8).

The King & Spalding MCC project took place at the same time as an upgrade to the whole desksite and the "back end" as well. They used Interwoven Worksite 8.0, email management, Office 2003. Thomas advised ignorinig the other stuff and focusing on MCC.

Business drivers included risk management, and the firm management's focus on the necessity to manage, organize, and dispose of matter email.

The project was organized by a risk management committee consisting of partners, other lawyers, and staff. The RMC was both a pilot group and a broad base of people who could disseminate the benefits of MCC. Outside consultant eSentio also helped provide a broader perspective.

The biggest challenge was getting the lawyers to understand how MCC worked and to understand that it works the way that they think already. His biggest key to success was getting lawyers involved early on. He said that you want lawyers involved in the design process, especially the template structure for workspaces. People are all over the waterfront in terms of how they organize their own stuff.

He had thought that they would let users create workspaces. In the pilot, however, lawyers created workspaces that meant something to them but nothing to anyone else. Their workspace creation is manually driven by matter creation process. K & S allowed a "to be filed" folder.

They pulled in preexisting iManage/Interwoven folders into a public space. They did not try to convert them.

The project took 2 1/2 years from discussion to implementation. They had large demonstrations and put the product online well before rollout, as well as 1 1/2 hour classroom training. In retrospect, Thomas would have preferred to have 3 hours of training, to let lawyers adjust to how MCC might work within their existing processes. The challenge is that their "save" screen is different.

They had a specific project map / timetables and the RMC received regular reports of progress.

They measured project success by email. They have 5-digit number of workspaces. More than 50% of documents in workspaces are email. That's the case even though their attorneys don't have portable access to Interwoven documents (portable access is one of the currently unsolved challenges of MCC, and one of the few advantages Outlook folders currently have over MCC for email storage).

Wragge & Co. LLP

By way of introduction to his firm's home town, Andy Rudall amusingly described famous discoveries (like "oxygen") and people (J.R.R. Tolkein, Sir Arthur Conan Doyle, Ozzie Osbourne) from Birmingham, England.

Wragge & Co. is on Worksite 8.2, use 2003 Office products, and SQL 2000. One Interwoven "library" serves all offices.

Business drivers included delays in a Hummingbird MCC solution; they therefore switched to Interwoven after a proof of concept test in their lab. Other drivers were that lawyers wanted to be work in a matter centric fashion and wanted access to the DMS through Outlook.

They also used a consultant and engaged with the business units to spread the word.

A big challenge for him was the switch to MCC over a single holiday weekend. They didn't want to have separate conversations with practice areas over how they wanted to workspaces configured, and so established a single template for the whole firm. They have allowed some separate styles of workspaces since the rollout.

The key to success of the rollout was communications and selling into the business. They had a "Star-Wars" theme with wallpapers and posters--"DocWars"--"A long time ago we had..." In retrospect, they should have tried more ways to encourage lawyers to attend trainings.

They have a tool, called E-filing Wizard, that allows automatic filing into a workspace on sending [I have seen a demonstration of a comparable tool developed by Baker Robbins, and also believe that the most recent version of Interwoven's MCC implementation also has this functionality]. The same tool allows filing of return email with the insertion of some code. This wizard was really important for adoption of MCC at Wragge & Co.

Torys LLP

Torys has 280 lawyers across 2 offices (Toronto and NY). They also have a centralized computing environment with only one library [my firm currently has six].

Torys is using 8.2 Interaction, Office 2003, one SQL server in Toronto, with caching in NY. For DMS security, they have "IndApp WallBase" after trying Baker Robbins' security tool.

Business drivers included risk management and the development of a "document retention policy" where email and documents were in the same system and there could be an electronic copy of the entire file. They also wanted a standard DM platform across offices (they had had DocsOpen in NY and no DMS at all in Toronto).

In a 2007 survey, a vendor [anyone out there know who?] claimed that between 75 and 80% of all matter information resided in email.

The inside champion was the KM Partner "Bob" who worked closely with the lawyers to develop the workspace schema. Torys also had a full-time project manager for MCC.

The biggest challenge was getting participation from the attorneys. They are interested so long as it doesn't take any time. His advice was to start with the perspective that Interwoven did not invent matter centricity; lawyers are already working in a matter centric fashion; this is not a change in how they think, it's a change in how the technology works. Training lawyers was difficult because they actually had to be changed. It was critical to get lawyers to understand how MCC works.

The key to success in implementing MCC is understanding that this is not a technology project, it is a process change. It has to be run through focus groups of lawyers in advance. Assume that most lawyers are working in organized ways. Reflect those systems instead of telling them what to do.

One effective "trick" was to populate the attorney's worklists on changeover, even without a previous document management system.

In retrospect, they should have spent more time involving the assistants. KM Lawyers don't have the same input as practicing lawyers in terms of organization. Start off with defined processes. No one told them when email is supposed to get into the workspace. They should also have done more on the why and where of email saving. There has been very little practice support information about how and when to do that. Best practices and processes should be developed at the same time as rollout.

The most succesful training for partners by far is 1:1 in their offices. Although they did face-to-face training almost exclusively, they should have offered some group sessions for lawyers.

Now they have more email in the system than documents. Torys saw declining growth what their Exchange email servers had to handle. They did not communicate to lawyers that a goal was to reduce the burden on the Exchange server, but that did happen.

Wednesday, August 22, 2007

ILTA Session Report, Day 3: Current Awareness: Critical Information Management Tools

Speakers:


Doug Hoover, Thompson West
Dennis Kennedy, http://www.denniskennedy.com/.
Meredith Williams, Director of Knowledge Management at Baker Donelson

The goal of this session was to get enough background to make an informed decision about current awareness technologies. The speakers were well informed and current and this was a useful session. The information about collaborative information technologies was far from comprehensive, however, and omitted discussions of wikis, blogs and tags.


Dennis Kennedy started. There used to be a sense that the cyberspace was separate and apart from us; now it feels more that we are part of the cyberspace.

We might have a surfeit of information generally, we don't necessarily have the information we need when we need it. We are overloaded, have to wade through too much spam, and generally have information overload.

We suffer from "continuous partial attention" (also defined as the look on a person's face the second time their Blackberry has vibrated (or beeped) while they are talking to you.)

How can we bring information to us in a way that lets us get to the stuff we actually want to take action on? Dennis proposed an evolution:


  • Search;
  • Email newsletters or alerts; then,
  • RSS feeds; then,
  • The "Daily Me"; then,
  • Actionable intelligence.
"News that comes to you." "Newsreaders let you triage and manage information and bring you information you can act upon."

Dennis introduced RSS as "Really Simple Syndication" and with the wikipedia definition; technically speaking, it is a format specified using xml. RSS separates the content from the manner it is displayed, so people can choose the way they want the information displayed. An RSS feed is consumed by an email application or by a reader. It is put out by a blog or news.

"Outgoing" RSS feeds allows people to push out content.

Google Reader, which I use, is now the classic or accepted way to start getting sets of RSS feeds. The default view within Google Reader is the most recent posts--called the "river of news." You can *star* entries and also set up a feed on sets of shared items. Techies can even import an "OPML" file to obtain sets of RSS feeds. A law firm could develop sets of feeds for its clients, or a vendor could develop sets of RSS feeds from different sets of internal training or support resources.

Feedreader gives you better control of views of the feeds, but doesn't automatically refresh. It lets you can download everything at one time so you can work off-line. It is more powerful, but costs $29.

Shared feeds give a social context to RSS. You can have documents such as a podcast fed into a feed.

Dennis believes that RSS can greatly enhance the quality of information that attorneys receive. RSS can bring you information in a form that you can use it right away.

Ready, Willing and Able; Client Awareness in US Law Firms
Doug Hoover, Thompson West

Doug's background is in business or competitive intelligence. While Dennis is very comfortable using feeds to triage information, attorneys don't want to do that themselves. They want to know what other firms, attorneys, and practice areas are doing. Most importantly, attorneys want to know what is happening with their key clients.

West's "Firm 360" product is one attempt to get this set of information ready for attorneys.

The typical business intelligence process is depicted as a "wheel" of information collection, starting with data collection, and moving on to information analysis, knowledge assessment, intelligence, decision, and finally, hopefully, results.

Usually primary data collection is done by the marketing department (as with client surveys) and the library (who accesses primary information). Finance and business management is outside this circle.

You can get attorneys' attention by delivering them timely significant information about their clients.

Who is responsible for client awareness and market intelligence? Thompson ran surveys, broken down by the size of the firm, that suggested that the responsibility does not lie in just one department (often split between marketing and the library). Some of the "mid-size" (150-500 attorneys) firms have some of the best competitive intelligence practices. Once a firm has a full time employee dedicated to this job, the demand increases sharply, and more than one employee is hired.

The most sophisticated firms or "reactive analyzers" are constantly proactively gathering information about clients and competitors. Does the firm know which are its most frequently contacted clients?

The most popular use of current awareness was helping attorneys prepare for client meetings. The next most popular was helping the firm prepare RFP responses.

Doug showed a map (not with his slides for proprietary reasons) that showed sources, identified responsible people, and analyzed a firm's collective intelligence processes, with particular output and recipients established. They calculated how long it would take to collect, digest, and analyze the necessary information for the necessary number of practice areas or attorneys. It did not escape this attendee's notice that this sort of process could easily be used to justify a certain level of current awareness or competitive intelligence staffing.

Meredith Williams then addressed competitive intelligence iniatives at her firm, Baker Donelson.

KM is involved in competitive information because their job is to make the attorneys more efficient. KM helps the bottom line by providing the key decision makers the information they need when they need it.

Meredith demonstrated BakerNet, their LawPort set of matter pages, containing financial information and so forth. It integrates information on the number of proposals sent a particular client.


The Firm 360 product pulls publicly available information from Westlaw. Graphs help attorneys identify if the type of work they do is increasing or decreasing. You can drill down to see who else is representing the client on what types of matters. It also links to case dockets. A client site also searches publication mention history, lawsuit filing.


Partners can subscribe to an RSS feed that will provide an email if the client site changes. No monitoring is required once set up. They can also set up "target client" sites.


Practice group sites have Lexis feeds of relevant news, practice guides, dockets, and so forth. Attorneys are relying on the information to serve their clients. They have another page on ediscovery with live feeds.


Lessons Learned:

  • Make everything seamless, with no passwords required.
  • Keep it simple.
  • Keep it low maintenance for your team.
  • Make it a part of their daily practice (as with pinging email.)