This year ILTA conference saw an outpouring of social media activity in many different channels. Social media tools were embraced by the association itself, by conference co-chairs, by vendors, and by peer attendees.
There is still room for increased adoption and smart use of these channels (such as a more friendly and effective pre-conference wiki platform), but I believe that the benefits of social media to people who attended or who followed from afar were great, and that the refindability and reusability of all this content will continue to benefit ILTA members and the legal technology industry.
An earlier version of this post made invisible all but the Twitter section of this post, due to formatting errors.
Tweeting In The Halls
Perhaps the most visible change from previous years was the formalization and much broader extent of Twitter use. It was professional, not personal I’m-eating-a-sandwich tweeting. In addition to the #ilta10 conference hashtag, each session had a formally identified short and useful hash tag such as #km2; in some sessions as many as four or five people were highlighting and sharing key thoughts through twitter.
Legalerswelcom used What the Hashtag to graphically show the tweeting by day; each day with educational sessions had over 700 tweets, and there were over 3,000 for the week. I reproduce a picture of it here, because the WTH service shows the previous five-day’s tweets and the week's view will not be available soon.
Vendors did tweet about events and offerings, and there were some fun twitter-based giveaways / contests, but as you can tell from the “top 10 tweeters” list from WTH, above, there was not vendor abuse of the conference hashtag in any serious way.* Certainly the two on the vendor/consultant front on the "top 10 list," Legalerswelcome and InsideLegal, were adding rather than taking away value from the online conversation. I hope that such an approach will continue.
Twitter generated face-to-face social interactions as well as on-line activity. There was an initial, formal tweetup on Sunday, and a less formal but also fun “#tweetup2” on Tuesday organized by conference attendees rather than the conference itself.
Sessions About Social Media Or Enterprise 2.0
On the educational side, a dozen sessions covered social media and collaboration topics including:
- Social Media Policy Development by Julia Montgomery and Karen Sheehan.
- The Cloud and Law2020: Where Megatrends and Vision Collide, Super Session, Tom Kolopopulous
- SharePoint 2010 for LegalServices, Julie Kremer, Microsoft
- Transparency: Beyond the Extranet, featuring Deborah McMurray of Content Pilot LLC, Jon Parish of Pillsbury Winthrop Shaw Pittman LLP, Julie Kremer of Microsoft, and Steve McHargue of Project Leadership
- Smarsh Social Networking Compliance Solution, Stephen Marsh and Sam Kolbert-Hyle of Smarsh (vendor session)
- Improve Information Flow With Enterprise 2.0, Paul Domnick of Freshfields Bruckhaus and Mary Abraham
- Managing Information Overload Through Personal Knowledge Management, Mike McBride and Sean Brady
- Failure Leads to Success in Enterprise 2.0 Adoption
- Meaningful Metrics to Quantify ROI for KM and Enterprise 2.0 Deployments, LTC Charlotte Herring and Clark Cording, Orrick
- How KM Supports Alternative Fee Arrangements
- Open Text Social Workplace (vendor session)
- Uniting Project Teams with Collaboration Sites
Live blogging was made feasible, after Monday, by the generally high-quality wi-fi at the Aria resort. The conference organizers were refreshingly up front about the problems before Monday evening. Conference setup included “Click Zones” that were really designed to limit typers to a certain part of the room (understandable due to the tapping), rather than provide power. I eventually learned to simply open up a side panel in the session rooms, but it would have been better (and safer) to have power strips with taped-down extension cords available in “Click Zone.”
In addition to these other Caselines posts, the following are some of the blog posts covering the conference:
- LegalCurrent blogged about Universal Search Implementations and the Metrics for Enterprise 2.0 session that I also addressed.
- Ron Friedmann blogged about outsourcing and the keynote.
- Jason Plant a/k/a NoOption blogged about Day 1, August 23 (keynote and Office 2010), Day 2, August 24 (iManage and search), Day 3 (August 25).
- Legal IT Professionals provided a Vendor Response to ILTA Conference
- Inside Legal provided a lot of online content including this Technology Purchasing Survey
Videos and Podcasts
Vendors and consultants are leading the way in integrating video and audio content into conference.
Kevin Hunt of Thomson Reuters also made a number of other podcasts, including a video interview of conference co-chair Meredith Williams; the post includes a link to interviews with Patrick DiDominico, Craig Ball, and yours truly.
I also made my first podcasts, releasing by Cinch (http://www.cinchcast.com/) a podcast about the initial tweetup and another short one about showing pictures of faces in Outlook and elsewhere based on a conversation with Mr. Alter. Cinch is a really easy way to record and share short audio recordings on the iPhone or over the internet.
*occasional exception aside.